Industries
Seven questions, one page.
Your own numbers tell you where people left. It has never once told you what they were thinking when they did. These are the seven questions we get asked to answer. And the wrong ideas that turn up when we do.
Staffing & recruitment
“Why do candidates accept the offer and never join?”
A ghosted joining is a total loss. You lose the fee, the sourcing cost, and the client relationship. Nobody calls the candidate afterwards to find out why, and the recruiter's guess is almost always “counter-offer.” It usually isn't.
Healthcare & diagnostics
“Why don't patients who were advised a procedure book it?”
The consultation ended with a recommendation and the booking never happened. Clinics record that as a no-show statistic. It is almost never indifference. It is fear, or a family member who was not in the room.
D2C & e-commerce
“Why does the parcel get refused at the door?”
A returned COD order costs roughly ₹560 once shipping both ways, packaging, blocked capital and the wasted acquisition are counted. Risk-scoring at checkout guesses who will refuse. Only a conversation tells you why.
Lending & credit
“Why don't approved applicants draw down?”
You spent the acquisition cost, ran the bureau check and issued the sanction. A large share still never disburse. The CRM logs it as “not interested,” which is not a reason.
Insurance
“Why does the policy lapse at first renewal?”
Thirteenth-month persistency is audited, reported quarterly, and has been sliding across the industry. Everyone measures the number. Nobody measures the sentence the policyholder says when asked.
Real estate
“Why doesn't the site visit become a booking?”
They drove out on a Sunday, walked the sample flat, and stopped answering. The sales head hears “price.” The recording usually says something else entirely.
Higher education
“Why do admitted students go somewhere else?”
The offer letter went out and they enrolled elsewhere. Counsellors report fees. The conversations, counted, put fear about the job itself ahead of fear about the fee. And the job worry is far cheaper to answer.
Read the seven questions in a row. They are the same question. If yours is an eighth industry, you already know what to ask us for.