IndustriesD2C & e-commerce
The agent calls every COD order before dispatch.
“Why does the parcel get refused at the door?”
A returned COD order costs roughly ₹560 once shipping both ways, packaging, blocked capital and the wasted acquisition are counted. Risk-scoring at checkout guesses who will refuse. Only a conversation tells you why.
What this looks like
Heard on 52 of 300 refused COD parcels
“I ordered it 9 days back. I thought the order got cancelled, so I bought it from the shop.”
spoken in English
The order was never cancelled. No update was sent between day 2 and day 9.
| What turns up in the conversations | |
|---|---|
| 01 | ordered impulsively |
| 02 | found it cheaper |
| 03 | doubts authenticity |
| 04 | delivery too slow |
| 05 | no cash at home |
| 06 | expected a different shade or size |
Your report puts a count next to every line. From your own customers, not a benchmark.
You’d be measured on
RTO avoided · prepaid conversion
Compliance
WhatsApp and SMS go out on DLT-registered headers and templates, DND-scrubbed, inside permitted contact windows. The full picture →
A pilot answers this question with your own customers. We call 500 of them. You get one full report in 30 days. Then you decide.